What is Demask?
In the summer of 1990, Steve English crafted exclusive designs and had the designs brought to life inside a small workshop. The small workshop was located in the basement of the shop now known as Demask. The store sits on an area called Zeedijk, located within Amsterdam’s Red Light District.
The trendy and innovative designs and structure of Steve’s creations helped create the name for Demask and boost the shop’s reputation in a short span of time. Following the additional branches established in Dortmund and Munich, several other shops and branches were launched under the Demask brand.
Then, on August 1, 2011, Steve handed down the management of Demask to Anton, his former business partner, and Louva, Anton’s wife. The change in management brought a ripple effect of major changes in the shop’s signature designs and aesthetics.
At present, Demask now has shops in Amsterdam, Dormund, Hamburg, LGS, Los Angeles, Munich, and Paris.
Field of Expertise
Demask sells BDSM and fetish latex apparel. The shop also sells rubber and leather materials to suit the sensual preferences of kinksters, fetishists, and BDSM enthusiasts alike. The shop has almost every fetish apparel imaginable, including rubber fetish corsets and bottoms, latex pants, dresses and sleepwear, blindfolds, cat masks, hoods, restraints for mouths, accessories and even toys.
Thanks to the pioneer and exclusive fetish wear designs produced by Demask, the BDSM and fetish community were able to form a firmer sense of identity and self-expression. The shop provided people with unique kinks and fetishes with tons of options that helped in discovering more about their particular erotic preferences.
Demask’s designs likewise inspired a multitude of up-and-coming fetishwear designers.
Related Practices and Fetishes
Wearing a corset in BDSM is done as a form of bondage. It is usually worn by the submissive, and it can be tightened according to the amount of sexual arousal or movement that the Dom wishes their submissive to feel or experience.