BLACK Friday is underway - don't miss your chance to snap up some pre-Christmas sale bargains.
But why is Black Friday called Black Friday? We explain all.
What is Black Friday?
On Black Friday, retail prices heavily decrease for 24 hours in an attempt to get people to splash the cash in the run-up to Christmas.
Although in recent years, particularly online, Black Friday has turned into a two-week shopping event with retailers competing to start their sales the earliest in the hope of luring in customers first.
In the States, customers often queue for hours, even days to get their hands on the best bargains.
The hoards of people are more reserved in the UK, with the majority of Brits opting to shop online in more recent years.
But unfortunately, the shopping mania has been known to descend into violence in the UK, as people argue over discounted gadgets and appliances.
Why is it called Black Friday?
The day was given its name as it is often the day that shops "move into the black", meaning they have enough money to cover their costs while reducing prices.
In the UK the traditionally name meant something else within the police and NHS, referring to the Friday before Christmas, which is when emergency services anticipate extra pressures put on them due to Christmas celebrations.
However, since 2014 the term has become more associated with the huge shopping event.
It is well known among shoppers as a day of bargains which has come across the pond from the US since the beginning of the 21st century.
The Best Black Friday Deals
When is Black Friday 2019?
Black Friday is on November 29 in 2019 (TODAY) with Cyber Monday on December 2.
But supermarket Asda, who take credit for bringing Black Friday to Britain, no longer take part in the 24 hour event.
This was due to customers wrestling over a television on Black Friday at an Asda superstore in Wembley.
Many shops release details of their sale items before the day, so there are plenty of ways to bag the best deals.
The trick is to be prepared and organised and to always know what you want before the sales start - to avoid unnecessary spending.
Our tips for finding the best deals this Black Friday and Cyber Monday
IT might be tempting to dive in and snap up LOADS of items on Black Friday and Cyber Monday, but here’s how you can guarantee you’re getting a good deal.
PREPARE Research the items you want to buy and find out the cheapest price. Websites like PriceSpy, PriceHistory and CamelCamelCamel will give you historical data on prices so you can see how much you should pay.
GET FOLLOWING Follow your favourite shops on Twitter, Facebook and Instagram and sign up to its deals newsletter to get the latest on any offers. We post the best deals in our Sun Money FB group too.
CHECK FOR CODES Take a look at The Sun Vouchers, and see if you can get extra savings with discount codes.
Where did Black Friday come from?
Americans have Thanksgiving Day off and the next day, so usually people celebrating this holiday will have four days free to shop.
Recent years have seen retailers stay open longer or start earlier with special deals to entice customers.
The idea has now spread across the world with many other countries also participating in the day, or week, of frenzied shopping.
Each year, big retailers like Amazon, Argos and Morrisons use Black Friday to give massive price reductions to shoppers just before Christmas kicks in.
Want to know more about Black Friday 2019? We've explained everything you need to know about getting the best deals.