BRITS are expected to splash £5.6billion over Black Friday weekend as bargain hunters bag deals in the spending bonanza that's kicked off today, according to Finder.com.
But it seems that shoppers are ditching the high street in favour of splashing their cash from home.
Last year, tech company Loqate reported that UK online purchases before 7am were up 78 per cent compared to 2017, and the trend is expected to be similar this year.
Topcashback has already seen a 32 per cent rise in the amount of money spent through the cashback site, with each shopper splashing out £100, compared to around £70 earlier on in the week.
The top categories people are shopping are electricals, which is up by 67 per cent compared to last year, fashion and entertainment and leisure.
Experts behind the site estimate that shoppers will spend £3billion today alone, making it the most amount of cash spent in the UK in a day.
Curry's PC World has already reported that two orders are being made on its website every second, while John Lewis & Partners has said that its busiest hour for shopping so far has been between 9am and 10am.
Despite this, not many hit the high street for bargains in the early hours of the morning, although footfall has increased throughout the day.
Only a handful of early birds were snapped leaving Tesco Extra in Wigan this morning, holding onto TVs and X-Box accessories shortly after 5am.
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But inside, the store was almost deserted - a stark contrast to scenes witnessed in 2014 when customers were squabbling and fighting over the deals.
Both the Trinity and Victoria Gate shopping centres in Leeds were deserted as doors opened this morning.
No one was queuing outside popular department stores House of Fraser or Debenhams on London's Oxford Street either.
Our tips for finding the best deals this Black Friday and Cyber Monday
IT might be tempting to dive in and snap up LOADS of items on Black Friday and Cyber Monday, but here’s how you can guarantee you’re getting a good deal.
PREPARE Research the items you want to buy and find out the cheapest price. Websites like PriceSpy, PriceHistory and CamelCamelCamel will give you historical data on prices so you can see how much you should pay.
GET FOLLOWING Follow your favourite shops on Twitter, Facebook and Instagram and sign up to its deals newsletter to get the latest on any offers. We post the best deals in our Sun Money FB group too.
There was a small crowd of keen shoppers gathered outside JD Sports in one of London's busiest shopping districts.
Only one shopper we spotted packing two TVs into the boot of his car outside Currys PC World in Solihull.
Accountants PwC said that its unlikely that we'd see Black Friday scenes of mayhem like we did in 2014.
They said: "In-store crowds and queues from the early years have disappeared.
"Black Friday is now an online phenomenon. Websites spreading deals across more days has also reduced the complaints of the past."
Black Friday is an informal name given to a day each year when stores offer a range of highly-promoted sales.
Many retailers launched their deals a few days before the spending spree, and most of them will run throughout the weekend until Cyber Monday.
Before splashing your cash, it's worth comparing the deals you find on other sites to make sure the offers are really as good as they seem.
Top Black Friday deals
More on Black Friday 2019
You can also check whether you can get your shopping for a better price at another time of year - CamelCamelCamel reveals previous Amazon prices, while PriceHistory tracks product prices at Argos.
New research has found that the best deals are likely to be found just one day before Black Friday.
But if you can't wait until then you should follow our live blog to make sure that you're the first to know about all of the latest deals.