MRS HINCH’S favourite cleaning tool has been slammed by shoppers who claim theirs have fallen apart after just ONE use.
The M Cloth Anti-bacterial Cleaning pad, affectionately known by its brand name Minky, has become a cult item thanks to rave reviews from ‘clean-fluencers’ like Sophie Hinchliffe.
Last year, the mum-of-one caused a frenzy when she told her legion of followers the item was one of her secret weapons.
The mum-to-be from Essex swears by the green antibacterial double-sided pad, which she calls 'Minkeh', to clean surfaces in her kitchen and bathroom.
Shoppers flocked to try and get their hands on one causing the website to crash and the product to immediately sell out every time it was restocked.
But devoted cleaners appear to be getting fed up with the cleaning product, taking to private group Mrs Hinch Cleaning Tips on Facebook to complain.
One asked: “How long do your Minky’s normally last you? First time I’ve used one today & it’s falling apart & £2.50 a shot is pretty expensive.”
While a second added: “I just don’t rate the minky”
Another complained: “I used them before Mrs Hinch made them popular and they were really good but what customers are receiving now isn't the product Mrs Hinch is promoting.
“I have bought B&M Scrub Buddies and they were better quality than the Minkys I received."
“It's just giving Minky and Mrs Hinch a bad reputation for promoting a product and then receiving something that's badly made.”
A spokesperson for Minky told Fabulous Digital: "We have sold many thousands of the Minky MCloth Anti-Bacterial Cleaning Pads and have very strict quality processes in place so customers can be assured they will get the excellent quality they expect from us.
"Our feedback on product quality of the Minky MCloth Anti-Bacterial Cleaning pad has been excellent, with 99.9 per cent of consumers very pleased with the product purchased and the performance in use.
"The Minky MCloth Anti-Bacterial Cleaning Pad has been designed for making light work of all cleaning and washing up tasks.
"It has not been designed for heavy duty scrubbing, which will have an adverse effect of the durability and appearance of the pad."
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Mrs Hinch is the UK’s highest earning “cleanfluencer”, making an average of £4,900 per post on the site. It is estimated the new mum is worth around £1million.
However earlier this month Fabulous revealed the star was under investigation by the advertising watchdog for plugging Flash and Febreze. It is thought she did not make it clear she was being paid by makers Procter & Gamble.
They state influencers must make it “instantly recognisable” they have got something in return for agreeing to plug a product.