A BRIDE-TO-BE revealed she's stopped speaking to her fiance, after he bought her a £1,900 exercise bike for her birthday.
The Peloton device sparked outrage back in December, because of a "sexist" Christmas advert.
And now one bumbling bloke has recreated the unpopular advert by buying his fiancee the gift, despite her begging him not to.
Peloton's Christmas TV ad was critised for its tone-deaf message that a woman would be delighted by her husband buying her something designed to help her lose weight.
The ad shows the woman documenting her fitness journey - waking up at the crack of dawn for punishing spin workouts - which many said highlights her compulsion to please him.
And now a real-life boyfriend has unintentionally reignitied the sexism storm.
Posting on Reddit, his fiancee explained: "So, I realize I already sound like a brat. This is the most expensive present I have ever received in my life and I enjoy spin classes, but the back story is what is important here.
"About a month ago, my significant other said he had spoken with my sister and came up with some ideas for my birthday and would I like to hear them.
"I obviously said yes and the first thing on the list was a peloton... I said no thanks it’s way too expensive and I have no interest in it.
"I work out at work where I spin 2-4 times a week and watch YouTube spin videos.
"I have an hour lunch break and go to the gym then to make sure I actually get my workouts done.
"After providing that explanation, I followed up multiple times in the weeks saying 'Please, do not buy me a Peloton,' 'If you ordered a Peloton, please cancel the order and return it.'
"Today (the day before my birthday) I walk down into the basement, and there’s the damn Peloton. I’m immediately pissed off.
"Ask why when I said countless times I didn’t want one, there one is in my basement. My fiancé just stared at me blankly.
"He thought I would change my mind when I saw it. I maintain that I’ve told him ten+ times that I don’t want one and why would he expect me to change my mind.
"We aren’t currently speaking because he’s pissed I’m not happy with the gift."
Commenting on the post, which has 13,400 likes, baffled Redditors asked: "Does your boyfriend live under a rock?
"Did he not see everyone making fun of theat stupid commercial and the running commentary about not buying your SO (significant other) a peleton?
"You said no many, many times. You did not want it. He is the a**hole, and also kind of dumb."
A second said: "It's so annoying when you tell people what you DON'T want and they get it for you anyway. It's so disrespectful.
"Your clearly have your own work out routine that you're happy with and that works well for you. Waste of money on a superfluous trendy item."
And a third added: "I learned a long time ago you do not ever buy someone exercise equipment for any occasion unless they come to you and tell you they want it."
The bride-to-be later updated the post on her birthday, explaining her fiance had realised his mistake.
She wrote: "It took a while, but I finally got my fiancé to understand my side of things.
"He wanted to do something big as my first birthday engaged. He knows I’m frugal and would never ever get this for myself.
"I believe him when he says he genuinely thought it was a money thing when I said no. He is super apologetic and gets it.
Most read in Fabulous
"We are going to my birthday dinner soon, so all is well. As for the Peloton, it will be returned."
Peloton's £1,900 stationary bikes have interactive screens which let users join in spin classes online - for a £31-a-month ($40) subscription.
Celeb fans include P Diddy, David Beckham and Kate Hudson. We previously revealed how the cult brand lost £1 billion after the sexist ad flopped.