WHERE most little girls grow up fantasising about one day becoming a Disney princess, Holly Willoughby seems to have actually made this dream a reality.
But it's her Dancing on Ice wardrobe where Holly's really gone all out with this year - and the fashionista appears more princessy with every passing show.
On Sunday night, the 38-year-old looked sensational in a glamorous grey gown which was undoubtedly inspired by ice princess Elsa from Frozen.
Here Fabulous Digital takes a look back at Holly's dreamiest Disney looks... WARNING: it may just having you reaching for the dressing up box.
Last week the presenter sent fans into absolute meltdown at the National Television Awards when she walked the red carpet in a show-stopping pink silk dress.
Complete with a strapless silk bodice, the stunning gown even had its own silk train and enormous pastel blue netted skirt.
In other words, the star looked like she'd given Ariel's pink Little Mermaid ballgown a 21st century revamp - and we were absolutely loving it.
What's more, Holly even turned to Ariel for style inspiration at the launch of her Holly's Must Haves M&S launch in 2018.
The star wore her navy denim skirt with a light blue shirt which looked like a modern take on one of Ariel's most famous outfits.
All Holly needs now is the matching red hair.
If you're going to commit to a Disney princess look, then Belle's red fur-lined cape is an excellent place to start.
Last Christmas, Holly donned this suitably festive look for her television special with Bradley Walsh which was no doubt inspired by Belle's effortlessly chic cape.
Despite the fact that Holly looks like a modern-day princess, she's not afraid to channel Disney villains too.
In her efforts to bring all the glamour to the Dancing on Ice rink, Holly wore this dazzling black gown which gave her Ursula levels of drama.
But if there's one Disney princess Holly loves above all else, it's got to be Cinderella.
The star not only took inspiration from Cinders' fitted ballgown for one of her uber-glam Dancing on Ice looks, but she's also paid tribute to the princess on This Morning as well.
Last year, the Holly styled up one of Cinderella's work looks with a long brown dress and sheer shirt sleeves poking out underneath.
Although the star did swap out the apron and bandanna for a pair of heels to appear on national telly, of course.
When she's not lighting up the red carpet with her princessy ballgowns, Holly isn't afraid to inject a little magic into her This Morning wardrobe too.
The mum-of-three looked the spitting image of Sleeping Beauty when she wore a pink midi dress with fluted sleeves for a This Morning appearance last summer.
All she was missing was the crown.
She might have the complete wrong hair colour to pass for Snow White - but that hasn't stopped Holly pinching this princess' style too.
Inspired by the oldest Disney Princess, the presenter paired this bright yellow skirt with a blue jumper which made for a fun and feminine This Morning look last year.
Most read in Celebrity
In more fashion news, Kate Middleton eclipsed Meghan Markle to be crowned top royal fashion icon - and the Queen is ranked third.
Bums, boos and barely-there - here's how the Naked Dress trend is taking over the red carpet.
Plus bloggers are going wild for £120 oversized ASOS "shacket" that's a shirt and jacket in one.