IT'S one of the biggest nights in the showbiz calendar - and the stars have pulled out all the fashion stops for tonight's National Television Awards.
Holly Willoughby looked like something straight out of a fairy tale in her Cinderella gown by Peter Langner.
The handmade silk mikado couture gown is made of eight layers of tulle, 45 metres of fabric in total - and took 40 hours to create.
And there is no doubt that the effort was worth it, with Holly stealing the show on the NTA red carpet tonight.
With such a detailed gown, Holly opted for simple accessories in the form of diamante earrings, and went sans clutch.
Love Island star Maura Higgins dazzled on the red carpet as she arrived at the O2 in London.
And the winner is... NTA 2020 winners in full
NEW DRAMA - Chernobyl
TALENT SHOW - Strictly Come Dancing
DRAMA - Peaky Blinders
TV PRESENTER - Ant & Dec
FACTUAL - Jesy Nelson: 'Odd One Out'
DRAMA PERFORMANCE - Cillian Murphy - Peaky Blinders
THE BRUCE FORSYTH ENTERTAINMENT AWARD - I'm A Celebrity... Get Me Out Of Here
CHALLENGE SHOW - The Great British Bake Off
SERIAL DRAMA PERFORMANCE - Katie McGlynn - Coronation Street
COMEDY - Mrs Brown's Boys
NEWCOMER - Peter Ash -Coronation Street
LIVE MAGAZINE SHOW - This Morning
TV JUDGE - David Walliams - Britain's Got Talent
IMAGE AWARD - Gavin & Stacey
SPECIAL RECOGNITION AWARD - Sir Michael Palin
The Dancing on Ice contestant looked sensational in a figure-hugging blue sequin dress with a nude underlay and statement feathery sleeves.
Letting her dress do all the talking, Maura styled her hair in a sleek low ponytail and opted for a dramatic liquid eyeliner flick.
Maura's boyfriend Curtis also looked suitably dapper in a classic tuxedo, complete with a blue pocket square to offset his girlfriend's dazzling dress.
Giving Maura a run for her money was fellow Love Island star Montana Brown, who also appeared in a beaded sheer number.
The glamorous reality star left little to the imagination in her dress which also featured feather detailing at the collar.
Jesy Nelson, who bagged an award for her hit documentary Odd One Out, looked award-winning in her bespoke vibrant orange ball gown by Suzanne Neville.
Queen of the jungle Jacqueline Jossa opted for a chic black dress with a fitted bodice decorated with an array of white blossom, by Isabell Kristensen Couture.
Coincidentally Susanna Reid had opted for the very same dress designer.
While her co-star Piers Morgan might have insisted on skipping the event, Good Morning Britain's Susanna was a vision in a scarlet sparkling gown.
Jessica Wright also cut a glamorous figure as she arrived in a shiny black cut-out gown with a thigh-high split.
Like Maura, Jessica wore her hair in a high pony tail and paired her show-stopping dress with a pair of strappy black leather heels.
She paired her already glittering dress with a pair of bejewelled silver heels to add even more sparkle to her ensemble.
Apprentice winner Carina Lepore looked like an Old Hollywood starlet in an effortlessly elegant black silk strapless gown.
Choosing to walk the red carpet together, Joey Essex and his girlfriend Lorena Medina made a glamorous duo.
Lorena looked sensational in an emerald green silk gown while her boyfriend opted for a classic tuxedo.
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