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Mrs Hinch is worth £1million and bags £6K per Instagram post, according to new research

MRS HINCH has an army of followers on Instagram who eagerly await her posts, which now earn her £6,000 every time she shares one.

New research has revealed that the’ Cleanfluencer’ rakes in an average of £5,900 each time she posts on social media.

 Mrs Hinch, real name Sophie Hinchliffe, is now worth an estimated £1 million
Mrs Hinch, real name Sophie Hinchliffe, is now worth an estimated £1 millionCredit: Alamy

And the Essex housewife, real name Sophie Hinchliffe, is now thought to be worth an estimated £1 million, according to End of Tenancy Cleaning London .

Sophie, who is mum to baby Ronnie, is the UK’s leading Cleanfluencer.

She is second only in the world to Japanese cleaning enthusiast Marie Kondo, who earns a whopping £6,800 per post after being popularised following her namesake Netflix show.

Mrs Hinch currently boasts 2.8 million followers on her Instagram account, meaning she has plenty of opportunities for lucrative sponsorship deals.

 She boasts 2.8 million subscribers on Instagram with each of her posts raking in almost £6,000
She boasts 2.8 million subscribers on Instagram with each of her posts raking in almost £6,000Credit: Social Media - Refer to Source

The cleaning guru has recently worked with companies such as ilovewallpaper.co.uk, Very and Killeen who have paid her to feature their products in her posts.

The mum-of-one also owes her fortune to the recent launch of her book Hinch Yourself Happy which sold 160,000 copies in the UK in just three days, topping the Amazon’s best-seller list even before its launch.

And this month saw the launch of her second tome, Mrs Hinch: The Activity Journal.

 She owes part of her success to the release of her book Hinch Yourself Happy
She owes part of her success to the release of her book Hinch Yourself Happy

Sophie was catapulted to fame in 2018 thanks to her fun and budget cleaning hacks with fans claiming that the inspiring cleaning content has "changed" their "lives" and worked wonders for their mental health.

Sophie revealed that she didn't go looking for online fame and only created the Mrs Hinch Home account two years ago to avoid "clogging up my personal Instagram and boring everyone with home pictures".

View this post on Instagram

ad. Hello hinchers and welcome to my landing 😂🙊 So I’ve shopped on @veryuk for many years, in fact I bought my washing machine from @veryuk when we first moved in to this house in 2016! I’m so lucky that my platform allows me to work with big brands like this... now my task here guys was to choose an area within my house to style (Hinch)😉 using items from the the Very website. So the first item I picked was of course these amazing curtains which you may recognise as I also have them in my lounge and dining area because I love them so much. They are the Kylie Minogue range in shade oyster. Next up I spotted the perfect sized mini coffee table. Finally I picked this beautiful faux fur rug to match my new curtains to create a small cosy area to sit and just relax! Or as Jamie says “look like I’m sitting in my own waiting area” 😂 but guess what I actually love my new “waiting area”! Considering I’m far from an interior designer I don’t think I’ve done too bad and I just hope I’ve done my new Very items justice and I hope you guys love it too! Thank you for working with me @veryuk ! I hope you have all had the best day! We picked up Ronnie’s first swim suit today and I can’t even cope with how cute he looks in it 😩🙊 I just hope he likes it 😂 Lots of love always Hinchers ❤ #mrshinch #imahincher #homehinchhome Oyster Cushion (the chop though) 😍 @countryabodes #gifted Radiator cover: EBayer Coffee table books: Mrs Hinch 😉😂😂

A post shared by Sophie Hinchliffe (@mrshinchhome) on

During her "early to mid twenties", Sophie suffered with "anxiety and panic attacks" and discovered cleaning was her ultimate coping mechanism.

Sophie said: "I've always been a worrier. But whenever I felt like I might have a panic attack, I would then get up and grab a cloth or a mop or a hoover and just start going."

Having experienced firsthand the calming powers of cleaning, Sophie would work through a to-do list of chores and found that "getting through them was so rewarding".

Along with "minkeh" the Minky cloth, which often sells out in stores, Sophie has also started another online cleaning phenomenon in how she stores her utensils... known online as her very own "Narnia".

In other Mrs Hinch news, a woman gave her mismatched kitchen a makeover inspired by the cleaning guru, using just grey paint and Fablon.

And Mrs Hinch favourite Zoflora has released a Christmas range and they're available for 99p in Home Bargains.

Plus Mrs Hinch’s book Hinch Yourself Happy is now being sold for just £5 at B&M… and they’ve discounted a number of her favourite products.

Inside Mrs Hinch’s immaculate white-and-grey home where even Baby Ronnie’s nursery is spotless